CHALLENGE:When our client sought assistance in conducting a comprehensive business systems audit, we uncovered a myriad of redundant tools draining resources. Monthly and annual subscriptions for both utilized and unused tools were proving to be a substantial expense for the business. The challenge intensified as our client used separate platforms for landing pages and email marketing, despite already leveraging Kajabi for product hosting.
SOLUTION:Our strategy involved a meticulous resolution plan. We started with deleting or downgrading accounts with recurring billing for unnecessary platforms. The focus then shifted to seamlessly merging all functions into Kajabi, creating a unified platform for multiple tasks. This included eliminating one unused G-suite, three outdated G-suites post-rebranding, and tools like Calendly. We downgraded Docusign, switched from Leadpages to Kajabi for landing/sales pages, and shifted email marketing from Convertkit to Kajabi.
FINANCIAL IMPACT:- Deleted 1 unused G-suite: $6 monthly
- Deleted 3 past G-suites: $18 monthly
- Deleted Calendly: $15 monthly
- Downgraded Docusign to free plan: $60 monthly
- Switched from Leadpages to Kajabi: $37 monthly
- Switched from Convertkit to Kajabi: $99 monthly
Monthly Savings: $191
Yearly Savings: $2,292